Local SEO Marketing Tips
Avoid making your website too flashy, as this can be distracting for visitors. You only have a short period of time to capture the attention of a new visitor to your website, and you don’t want those precious seconds to be wasted on them trying to figure out how to navigate your site. They’ll eventually click away and never return. If you can’t capture their attention during this very brief time period, they will click out of your site.
Watch what the competitors are doing and consolidate your ideas from the knowledge you gain. Could you see yourself being tempted by their products or service, even though you of course should be supporting your own? Then they’re doing something right, and you should be learning from their strategies.
Creating an effective user interface where customers can view your products is important for variety and overall success. Keep in mind that there’s nothing wrong with variety, just avoid allowing your site to become cluttered.
Make the best use of email for marketing your company. Make sure these emails contain interesting information. Your customers should be grateful for the information you send by email, not annoyed. Newsletters help you stay in contact with your customer long after they leave your website, and allow them to feel as though you are interested in their return.
Make your content comprehensible and focused on your content. Your primary concern should be to provide your visitors with detailed and instructive content about the product or service they want to purchase. Repetitive descriptions and data, facts and information that the customer will find irrelevant or even boring, should be avoided.
Include your signature in all of your emails, regardless if they are business-related or not. Similar to the way that a standard printed business card works in the physical world, your signature should be prominent and used frequently. Letting those who receive your correspondence get a glimpse of your business is a great way to recruit new visitors to your website and generate even greater profits.
If you do not redesign your website very often, at least include a blog that you update frequently. Google and the ranks like new content, if you do not provide it, your site will move down in rankings. Adding a blog is an easy way to add fresh content consistently.
Pay attention to the content of your articles if you are using them to promote your business. Focus on providing useful, original content. Your website should teach visitors interesting things about your company and provide them with current information.