Local Business still use mainly offline Advertising (e.g. coupons, leaflets, yellow pages advertising). Some of them have probably developed also a website or blog but it is highly probable that they are not visible in Google, because they have been developed it without paying any attention to Web SEO optimisation techniques. Therefore their Website or Blog is almost useless.
This situation creates a good opportunity for Internet Marketers to offer them some SEO Web Marketing services that would highly increase their online presence and visibility and would higly benefit the business. The majority of public nowadays goes online to look for products and services, instead of reading the yellow pages. A better online presence of local business would be highly beneficial to them and would perhaps attract also some non local customers.
To offline businesses, Internet marketing proves to be something new. Local business are not aware of this market which could bring increased sales and profit for them. What they do not know is that they can save money through Internet marketing because Advertising becomes cheaper and is seen by many more potential customers (while we make money with our SEO Marketing Consultant business!)
We can also carry out workshops on Local SEO marketing techniques to teach them all there is to Internet marketing and earn some money by charging for attending the workshop.
We can also offer to start blogs for them, and manage them by adding fresh content on a regular basis, and by perhaps starting an e-newsletter for interested people to sign up for.
So you can see that by offering our SEO Marketing Consultant skills to offline businesses, not only do these businesses flourish, we can also earn a sizeable amount through their Internet marketing.
This approach has been suggested initially by Todd Gross who is is a former TV Weatherman who has changed over time to Internet marketing.